International Master’s in Audiovisual Art Direction

Year 1: Foundations in Art Direction and Digital Content

The first year of this program provides a comprehensive introduction to art direction and digital content creation. Combining technical training, creativity, and immersion in the challenges of the audiovisual industry, students gain essential skills to bring their ideas to life and thrive in a dynamic and fast-paced professional environment.

 • Developing Artistic Vision

Master the fundamentals of audiovisual art direction. This module explores the core principles of visual storytelling and artistic design, helping you craft a unique creative identity.

• Technical Skills
Learn to use professional software for video, photo, and audio production. You will gain expertise in tools like Adobe Creative Suite, After Effects, and Pro Tools to create impactful and innovative digital content.

• Creative Collaboration
Participate in immersive workshops and collaborative projects that simulate real-world scenarios. This hands-on approach fosters teamwork and strengthens your ability to manage projects collectively and efficiently.

• Project Management
Explore the basics of managing resources, budgets, and schedules. This module prepares you to organize and oversee complex productions while meeting deadlines and staying within budget constraints.

• Media Analysis
Analyze
successful campaigns across digital media platforms to understand what captures audience attention. Learn to identify market trends and anticipate the evolving consumption of digital media.

A Launchpad for Artistic and Digital Innovation
This first year establishes a strong foundation for your future career in art direction and digital content creation. By blending technical expertise, collaboration, and strategic thinking, you’ll be prepared to tackle the creative challenges of the audiovisual industry. At the end of this year, you’ll be ready to explore more complex projects and broaden your skills in the second year, where specialization and professional opportunities await.

Year 2: Advanced Art Direction and Leadership

The second year builds on the foundational skills developed in the first year, taking students into advanced concepts of art direction, brand strategy, and leadership. This year emphasizes professional immersion, creative leadership, and hands-on experience, preparing graduates to become confident leaders in the audiovisual and digital content industries.

• Brand Strategy

Learn how to create, manage, and evolve brand identities through impactful audiovisual content. This module focuses on strategic thinking, audience engagement, and crafting narratives that align with a brand’s vision and market position.

• Capstone Project

Undertake a comprehensive, high-impact project that synthesizes all the skills and knowledge acquired during the program. This final project will be presented to industry professionals, offering a valuable opportunity to showcase your talent and creativity while receiving constructive feedback.

• Communication and Storytelling
Strengthen your skills in client relationship management and professional presentation. This module helps you craft compelling narratives, effectively communicate your vision, and build trust with clients and stakeholders.

• Creative Leadership
Train in managing multidisciplinary teams in high-pressure production environments. You will learn to lead with creativity, adapt to challenges, and ensure collaboration across diverse roles to deliver exceptional results.

• Professional Immersion
Engage in collaborative projects with industry partners to gain real-world experience. These partnerships allow you to apply your expertise in live projects, connect with professionals, and develop a strong network in the industry.

Shaping the Leaders of Tomorrow in Art Direction

The second year of this program transforms students into confident and innovative leaders ready to tackle complex creative challenges. By focusing on strategic thinking, professional collaboration, and advanced project execution, graduates will emerge as experts capable of shaping the future of art direction and digital content creation.
Take the next step in your creative journey and become a driving force in the world of art direction and audiovisual storytelling.